Posts from November 2014
It’s a big claim. But I am going to make it. Most marketing agencies’ methodologies or mantras are either banal or bankrupt. They have no genuine meaning. There it is. The cat’s out of the bag. It may sound harsh, but even when we look at some of the top agencies their sound bites on strategic approach quickly wear thin. Mediacom are without doubt a strong media buying agency. But hear them talk about their “Real World Communications” methodology based on “deep understanding of the consumer”... more...