Posts from January 2015

28

Jan

2015

With the launch of Google Contributor, a service where people pay a monthly subscription to not receive ads from Google’s Display Network, the internet giant may have just shot themselves in the foot. Paying a few dollars a month means that instead of Google serving you ads on your favourite sites, you get to see some little messages of thanks from the site.  The money from your subscription goes back, in part, to the site that you’re visiting rather than to an advertiser.  Although this soun... more...

Author: Matt Buckle

Category: Blog Posts

21

Jan

2015

  Recent research carried out by leading global digital market research company, EMarketer, shows that 2015 will see Google and Facebook take a combined 51% share of the UK digital advertising market. This will see their combined profit hit over £4bn next year. Google still take the majority of this share, with their search engine still enjoying total domination, with 92% market share. What’s impressive, however, is Facebook’s meteoric rise to revenue forecasts of £743m next year. This repres... more...

Author: Tim Waddington

Category: Blog Posts

14

Jan

2015

With advances in AI and ever more sophisticated algorithms, search engines are beginning to catch up with how we, as humans, like to search for things.  Now, it’s time for marketers to catch up too. When I say marketers, I mean those responsible for SEO Content.  Back in the day when I wrote copy for websites and the world was in sepia, I used to write web copy twice.  Once to get the point across and then again adding in as many keywords as possible.  This was necessary to make it “Search En... more...

Author: Matt Buckle

Category: Blog Posts

07

Jan

2015

A lot of bright commentators have speculated on shifts in digital marketing, tech, and culture in 2015. Many of these commentators take a “tech first” perspective, looking first at what is likely to be technically achievable, and only secondarily at human motivations and needs. In contrast, I believe it is peoples’ needs which drive lasting innovation. My hypothesis is that though data and algorithms are crucial, brands now need to focus on being more human. And to be more human they need to... more...

Author: Matt Richards

Category: Blog Posts