Posts from February 2015

25

Feb

2015

I don’t like to state the blindingly obvious, but Content Marketing is undeniably on the rise. More and more marketers are investing larger and larger proportions of their budgets to create content for their customers and prospective customers. One major difference between advertising to your audience and providing them with content is that the former is passive and the latter is “aggressive”. The audience consume the content on their terms. Because the content is consumed rather than viewed... more...

Author: Matt Buckle

Category: Blog Posts

18

Feb

2015

Another New year has rolled in, and the pace of work is starting to gear up, which means thoughts are now turning towards kick-starting your marketing efforts for 2015 – be that through upping your activity or reviewing your current agency and challenging them deliver even better results this year. We know it can be a challenge to know where to start, luckily help is close at hand with some fantastic free online tools to help drive an initial review everything from your website functionality... more...

Author: Kit Cox

Category: Blog Posts

11

Feb

2015

In a further move aimed at encouraging brands and businesses to enter the TV advertising market, Sky recently announced that advertisers would be able to deliver television adverts into Sky homes on an area postcode basis using Sky’s advertising service AdSmart. Before discussing this new feature, we here at Magnet thought it would be nice to kick off 2015 with an overview of the service; how it works, its USPs, how it benefits specific advertisers, and the potential implications of the servi... more...

Author: Rupen Shah

Category: Blog Posts

04

Feb

2015

It’s not Christmas without a little drama so in order to fully appreciate the festive experience, my wife called an ambulance and I was taken to my local A&E department in a shiny paramedic car. Once I was all checked in and put in to the waiting room I turned my attention to the posters and leaflets that adorned the walls and spare surfaces. I was fully expecting to read about reminding my elderly relatives to get their flu jabs and the like. You know, the kind of information that a capt... more...

Author: Matt Buckle

Category: Blog Posts