Posts from May 2015

29

May

2015

Happy Friday! To help you gear down for the weekend we have compiled a collection of some of our favourite articles from this week: Treat mobile marketing like online dating - but avoid these 5 costly mistakes: Most marketers today are reimagining their strategies to attract, retain and engage a mobile-first audience. By now, however, most have realized that mobile marketing has many unique challenges, such as fragmented landscape, screen size, attention span, etc. With these obstacles (espec... more...

Author: Kit Cox

Category: News

22

May

2015

Happy Friday! To help you gear down for the weekend we have compiled 10 of our favourite articles from this week: The evolving role of content in the digital experience: As the content marketing landscape continues to evolve, the days of simply publishing and managing content are over. Content has become the center of the digital experience, providing marketers a huge opportunity and need to better understand the real role of content, how it's changing, and what they can do to break through t... more...

Author: Kit Cox

Category: News

21

May

2015

There was an interesting development in the World of Search yesterday. Rumours had been flying around since February but it was announced that (perhaps in response to the Yahoo/Bing Alliance last year) Google & Twitter have formed a similar alliance, with the end result being that tweets can go straight into Google search results. Google will be rolling out the feature on searches on Google.com from Google's Android and iOS app, and on searches from mobile devices. The desktop web version... more...

Author: Kit Cox

Category: Blog Posts

20

May

2015

This week Ikea opened the doors to their new Shoreditch based cafe, where the usual tables have been replaced by beds in order to simulate breakfast in bed. Doors were open daily 7am-3pm, offering a traditional Scandinavian breakfast of Gravadlax, Waffles or Ham & Eggs free of charge to customers who had a 45 minute slot to enjoy the experience.    There has been a high volume of media coverage of this innovative stunt, which has been nicely timed to support their current TV campaign prom... more...

Author: Kit Cox

Category: Blog Posts

19

May

2015

A few weeks ago Facebook continued its march towards domination of the social communication space by launching video calling through Messenger.  Currently available in 18 countries including the UK, Messenger users made over 1 million video calls in the first two days alone.  Facebook are pretty stoked with the figures so far with Stan Chudnovksy, Facebook Messenger’s Head of Product told Mashable that they’re “We’re very happy with the progress”. It’s not an unexpected success though.  After... more...

Author: Matt Buckle

Category: Blog Posts

11

May

2015

The UK has finally gone to the polls and had their say on whom they want to run the country.  Regardless of the result and your feelings towards it, it can’t be denied that throughout the debating, campaigning and mud-slinging social media has played a bigger part than ever before.  In the 24 hours after the polls opened on Thursday morning, there were just shy of 4m mentions on Twitter and Facebook alone.   As you’d expect the vast majority of these aren’t positive, but these conversations a... more...

Author: Matt Buckle

Category: Blog Posts

05

May

2015

It was recently confirmed that Google are to begin offering a subscription service that will allow users of YouTube to enjoy the service ad-free. The paid service is expected to be launched later this year, with some estimating that it could be rolled out as early as mid July. As yet, there is no indication as to the price of this subscription service, although we do know that it will require a monthly subscription. This is a big step forward in YouTube’s offering, but has it got the potentia... more...

Author: Robert Scott

Category: Blog Posts