Posts from December 2015

23

Dec

2015

In the final part of our follow up to the ‘Digital Advertising is Broken: How to fix it’ Webinar of December 16th, we look at the 5 ways in which brands can better enhance their campaigns, and ensure that they don’t make the same mistakes as the rest. We’ve previously looked at the strengths of the ad industry, and also the problems with ad techniques today. Here we share our solutions... Audience identification Brands are often guilty of using audience targeting incorrectly. Sometimes they’r... more...

Author: Tim Waddington

Category: Blog Posts

23

Dec

2015

Continuing our follow up to the webinar we hosted on December 16th, here are the notes from the session. This post focuses on the problems that we see within online advertising, and how they’ve inexplicably create their own barrier – ad blockers.    The problems with the industry. Interruptive ad formats – Because of the way that online publishing models have evolved, never before has there been such as race to the bottom in terms of click generation. Online clicks are gold–dust, and they’re... more...

Author: Tim Waddington

Category: Blog Posts

22

Dec

2015

Digital Advertising Is Broken: But the industry is flying... isn’t it? If you’re reading this, you probably heard about or attended our webinar last week: Digital Advertising Is Broken: How You Can Fix It. This post is the first of a three part follow up where my colleague Tim Waddington and I will summarise some prevalent topics in our industry today.  Feeling Conflicted Both Tim and I work in the advertising industry, but we are also both consumers. We browse the internet, we read news onli... more...

Author: Al Cattell

Category: Blog Posts

09

Dec

2015

Please join our webinar on Wednesday December 16th at 1pm: Digital Advertising is broken: How you can help fix it. There has never been as much money invested in online advertising as there has been in 2015. 2016 will again see double digit growth. The technology we now have at our fingertips has allowed us to target individual users based on the largest pool of data we’ve ever known. We have transparency, control, dynamic tools, automatic optimisation and daily spend caps to ensure that ever... more...

Author: Tim Waddington

Category: Blog Posts