Posts from January 2016

28

Jan

2016

In paid search advertising, there is a core truth that most companies don't realise - there is always room for improvement in your PPC spend. We can say this because we have seen it first-hand. It applies to all industries, with all levels of spend. In most cases, the issues on your account and the areas for improvement lie within five key areas:  Account Structure High Performance Keywords Low Performance Keywords Negative Keywords Ad Optimisation and Targeting The good news is, we held a... more...

Author: David Spivac

Category: Blog Posts

21

Jan

2016

Please join our Webinar on Wednesday January 27th @ 1pm - "5 Reasons Your PPC Account Is Not Performing" January is a time for new beginnings, but sometimes you just need to finish something off beforehand. In the following post we take a look at the results from our survey on the seven reasons for firing your Search marketing agency and evaluate the sense beneath the hormones. Reason Number One: “I’m firing them because I don’t trust them” The foundation of every good relationship is trust.... more...

Author: Matt Richards

Category: Blog Posts

13

Jan

2016

If you haven’t noticed, it’s 2016 and we’re in ‘predictions’ season. So here are ours... We think 2016 will be a huge transitional year for Search as user behaviour will change and Google’s influence will wane. We think that Search as we know it will actually start to disappear (although it has a long way to go yet). Typing a word into a box on a screen this year may no longer be your de facto way of finding out information that you required. Google, Facebook & Twitter have become increas... more...

Author: Tim Waddington

Category: Blog Posts

11

Jan

2016

Digital Marketing is Dead – Long Live Digital Marketing! Last week I read this article on ChannelWeb, quoting Cisco EMEAR Marketing Director Christine Bailey as saying:  “In 2016, we will see less content created by corporate marketing teams and agencies and more created by the folks who are closer to customers: local marketing teams, company employees and even users themselves”. I have to disagree. Of course if we account for everything written online by non-corporations and non-agencies suc... more...

Author: David Spivac

Category: Blog Posts

05

Jan

2016

One of the key issues we find again and again in underperforming PPC campaigns is a lack of focus on what happens after people click. You’ll see a lot of companies, of all sizes, focus on the ad campaign effectiveness - Cost Per Click must be low, number of clicks must be high! Far too often the actual landing page experience - the point where you convert the user to a customer or a lead - is very poorly implemented. The actual Cost Per Sale or Cost Per Acquisition numbers are very low indeed... more...

Author: Al Cattell

Category: Blog Posts