Posts from March 2016

24

Mar

2016

This is the second in a two part series on Social Media Advertising. In the first post we looked at why you need to be running paid social campaigns; this post looks at the main platforms and the five best practices for running social advertising. Top Social Networks The chart above shows the most recent data available on numbers of active users of different social networks, globally. Facebook is a clear leader in terms of active users, whereas Twitter falls much lower on the list than you m... more...

Author: Al Cattell

Category: Blog Posts

22

Mar

2016

What are AMPs or Accelerated Mobile Pages? AMP stands for Accelerated Mobile Pages, a Google initiative intended to set an operating standard for publishers to ensure web pages load faster and better on mobile devices. The AMP Project was officially announced by Google October 7th 2015 in a blog post. On February 24 2016, Google announced that AMP pages were now live in mobile search results. Why Are Accelerated Mobile Pages Faster? AMP is a lightweight HTML standard with very strict implem... more...

Author: David Spivac

Category: Blog Posts

17

Mar

2016

Yesterday we ran a live webinar on Social Media Advertising. This post is the first of a two part summary of the presentation. If you missed the webinar, please register for our newsletter, below, to be notified when an on-demand version will be available Social Media has grown incredibly in the last decade and signifcantly changed the way many of us create content, consume media and communicate with friends (and strangers!).  For a period of time, social networks were free from advertising,... more...

Author: Al Cattell

Category: Blog Posts

04

Mar

2016

I hate exercise.  I love playing sport, but I’ve always hated getting fit enough to do it really, really well. Even when I was a (not terrible) footballer, playing up front, my game plan of standing around catching my breath for ten minutes at a time, before sprinting onto a through ball for 10 secs was effective, albeit pretty one dimensional. My teammates weren’t particularly keen on carrying a passenger either. But as I enter middle age, with the spread to prove it, I now have 2 choices. G... more...

Author: Tim Waddington

Category: Blog Posts