Posts from April 2016

28

Apr

2016

We are now almost a third of the way through 2016, and there have been significant changes, developments and announcements in search marketing already. In this post we mine the social web to find the top 6 shared developments in the SEO and PPC landscape. 1. No More Google RHS Ads Big change, big news, as it is announced there are no more right hand column ads on Google search.  It’s unlikely you missed this, but the key points are: No more text ads served on the right hand side of search re... more...

Author: Al Cattell

Category: Blog Posts

22

Apr

2016

Conversion Rate Optimisation - Macro Conversions v Micro Conversions A key part of our work with clients is delivering more sales and leads through their websites. Today we look at macro and micro conversions and how they work together. Macro Conversions Virtually every website has a purpose to it. A goal. If you run an online service the goal is for people to sign up or make an enquiry; if you sell products the goal is a user purchasing the product; if you are B2B often your goal will be to... more...

Author: Al Cattell

Category: Blog Posts

15

Apr

2016

This week Facebook announced their integration of 'bots' into Facebook Messenger. This is an important development for marketing professionals to be aware of, and marks the start of a whole new channel for your business. How much impact it will have on different sectors remains to be seen, but it is an area you need to be watching. Messaging Apps - what are they good for? (hint: Everything) To date, we in the West (UK, Europe, N. America) have used chat apps as a way to communicate. Think Wh... more...

Author: Al Cattell

Category: Blog Posts

01

Apr

2016

The more data you have about your audience the better placed you are to make decisions on your digital marketing strategy. Today we’ll look at how curating content on Twitter helps provide insight for businesses of all kinds. In 2016, marketers face unique problems. The state of innovation is breathtaking, and just when you thought you had your digital strategy sorted some new network pops up and apparently you *have* to be on it. If it feels like there is a constant stream of learning to be... more...

Author: Al Cattell

Category: Blog Posts