Posts from June 2016
Twitter recently announced the introduction of Twitter Dashboard, a new tool the social media platform is offering to “help businesses connect with their customers and community”. Twitter have realised that large numbers of businesses and agencies are using third party tools to run their Twitter campaigns, and have decided it’s the right time for them to offer this capability themselves rather than through Twitter ecosystem partners. So what is Twitter Dashboard? It’s a tool that allows busin... more...
The digital revolution of the last ~20yrs has created whole new companies, whole new businesses and whole new professions. We now buy and sell online, consume news from digital sources more than print, and we can use online services to do everything from sell our houses to writing a will. The internet/digital/mobile era has been heralded as a time where advertisers could have direct access to data - which campaign worked, which channel drove the sale, how many interactions did we have with th... more...