Posts from August 2016

26

Aug

2016

6 Possibilities For The Future of Social Media Marketing Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that connect the majority of the world’s population. I think social media still has a long way to evolve, and marketers like us need to be ready for those changes... more...

Author: Robert Scott

Category: Blog Posts

19

Aug

2016

Neuromarketing: The Science, Art and Opportunity What if you could read minds? I'm slowly becoming more and more intrigued by neuromarketing and the science of being able to read a consumer's mind. Although, neuromarketing is nothing new. It’s been decades since advertisers, product developers and marketers first started using social psychology to influence what we buy. Companies have learned how to exploit basic human behaviors, and use science to understand how consumers react to marketing... more...

Author: Robert Scott

Category: Blog Posts

12

Aug

2016

How to be Successful in Snapchat Even if you don’t have the deep pockets to afford a listing in the discovery section of Snapchat, there is still an opportunity to participate in the fastest growing social network on the web. As with all things social media, it will require some creativity as well as an investment of time for engagement. Here are a few lessons that may prove useful to those considering the use of this medium https://www.searchenginejournal.com/big-brands-snapchat-7-lessons-su... more...

Author: Robert Scott

Category: Blog Posts

05

Aug

2016

7 Ways To Get To Know Your Audience Better With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out. http://marketingland.com/7-ways-get-know-audience-better-181862#.V59xHs5zQpk 5 Ways Brands Are Incor... more...

Author: Robert Scott

Category: Blog Posts