Posts from September 2016

30

Sep

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: The Top 6 Questions CMOs Ask Before Hiring A PPC Agency In a highly commoditised market, with literally hundreds of agencies to choose from and very little obvious differentiation, the prospect of selecting a PPC agency can be a very daunting task. To make the challenge easier, we’d suggest you adopt a simple, two phas... more...

Author: Robert Scott

Category: Blog Posts

28

Sep

2016

In a highly commoditised market, with literally hundreds of agencies to choose from and very little obvious differentiation, the prospect of selecting a PPC agency can be a very daunting task. To make the challenge easier, we’d suggest you adopt a simple, two phased approach. Firstly, and this may sound counter-intuitive, focus on your organisation and the questions you need to clarify about your needs before going out to market. Then, and only after this, focus on the questions to ask agenci... more...

Author: Matt Richards

Category: Blog Posts

21

Sep

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: SEO v PPC – Which is Better? For many of our clients, search is very much the lynchpin of their online marketing efforts. As we continue to meet and discuss strategy with them, often the question arises about the best route for investment: Should we work on paid search or organic, and why? The answer is very much: both... more...

21

Sep

2016

For many of our clients, search is very much the lynchpin of their online marketing efforts. As we continue to meet and discuss strategy with them, often the question arises about the best route for investment: Should we work on paid search or organic, and why? The answer is very much: both. Each type of search investment has different strengths and weaknesses but the approach to drive growth and success is to invest in both. And the approach has become even more critical with Google's remova... more...

Author: Al Cattell

Category: Blog Posts

16

Sep

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as a brand new one from us here at Magnet: Is Snapchat the Next Big Frontier for Ad-Targeting? Snapchat, one of the fastest growing mobile apps and social media, is to push its advertising further into the digital ad targeting world, bringing it in line with competitors such as Facebook. Snapchat for much of its infancy was an ad free platform and has only recently intro... more...

14

Sep

2016

Snapchat, one of the fastest growing mobile apps and social media, is to push its advertising further into the digital ad targeting world, bringing it in line with competitors such as Facebook. Snapchat for much of its infancy was an ad free platform and has only recently introduced ads to its offering. So with Snapchat now taking their first steps into digital ad targeting, is this the future of social media advertising? It’s fair to say that Facebook were the trailblazers with targeting ads... more...

Author: Robert Scott

Category: Blog Posts

09

Sep

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as a brand new one from us here at Magnet: Quick Reflections on Data Management Platforms In a marketing world with untold amounts of data about millions upon millions of potential customers and their media and purchasing habits it is crucial to have systems and structures to efficiently store, manage and analyse this data. This is where Data Management Platforms (DMPs)... more...

Author: Robert Scott

Category: Blog Posts

07

Sep

2016

In a marketing world with untold amounts of data about millions upon millions of potential customers and their media and purchasing habits it is crucial to have systems and structures to efficiently store, manage and analyse this data. This is where Data Management Platforms (DMPs) come in. So let’s begin with the basics – What is a DMP? A recent Euroconsultancy blog captures the essence in its description of a DMP as “A very smart, very fast cookie [data] warehouse with analytical firepower... more...

Author: Robert Scott

Category: Blog Posts

02

Sep

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week: How to Calculate ROI for Your Content Marketing Campaign You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential to bring an enormous return. And all of that is great. But how, exactly, do you know how much of a return your content market... more...

Author: Robert Scott

Category: Blog Posts