Posts from October 2016

21

Oct

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: SEO is not Dead; It’s Just a Shape-Shifter I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title a... more...

Author: Robert Scott

Category: Blog Posts

19

Oct

2016

An impressive alternative has emerged in the race to deliver effective experiences to mobile audiences – Progressive Web Apps. Mobile App Boom As mobile usage exploded, an app driven economy surfaced, with many benefits for users but also some key drawbacks. The benefits lie in the ability to build rich, fast and immersive experiences on the device. The main drawback is that your customers need to download the app before they can use it. If you think that doesn’t seem like a problem the numbe... more...

Author: Al Cattell

Category: Blog Posts

14

Oct

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: Hashtag or Crashtag: Should I Use Hashtags in My Marketing Campaign? There is no doubt that with Twitter's continuing growth, hashtags have become ingrained in modern popular culture, as well as being increasingly seen as a vital part of Omni-channel marketing as a means to harness conversation and to drive increased b... more...

Author: Robert Scott

Category: Blog Posts

12

Oct

2016

There is no doubt that with Twitter's continuing growth, hashtags have become ingrained in modern popular culture, as well as being increasingly seen as a vital part of Omni-channel marketing as a means to harness conversation and to drive increased buzz. As with many areas of new media, there is a certain amount of scepticism around this tool, and importantly around what the value of using it is to your campaign. As such we have looked to answer many of the questions around the subject; incl... more...

Author: Kit Cox

Category: Blog Posts

07

Oct

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: What Can The Marketing Or Digital Agency Of The Future Look Like? It never crossed my mind when I joined Publicis as a Grad Trainee in the early 90s that by 2015 I’d be debating the very future of marketing, digital or creative agencies themselves. I guess this isn’t surprising. In the second half of the twentieth cent... more...

Author: Robert Scott

Category: Blog Posts

05

Oct

2016

Part One: The Decline Of Traditional Marketing Agencies It never crossed my mind when I joined Publicis as a Grad Trainee in the early 90s that by 2015 I’d be debating the very future of marketing, digital or creative agencies themselves. I guess this isn’t surprising. In the second half of the twentieth century agencies had enjoyed an unprecedented period of growth, influence and prosperity. Saatchi and Saatchi, for example, was a household name and even credited with playing a game-changing... more...

Author: Matt Richards

Category: Blog Posts