Magnet's Weekly Roundup - What Can The Marketing or Digital Agency of the Future Look Like?

Author: Robert Scott

Category: Blog Posts

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet:

What Can The Marketing Or Digital Agency Of The Future Look Like?

It never crossed my mind when I joined Publicis as a Grad Trainee in the early 90s that by 2015 I’d be debating the very future of marketing, digital or creative agencies themselves. I guess this isn’t surprising. In the second half of the twentieth century agencies had enjoyed an unprecedented period of growth, influence and prosperity. Saatchi and Saatchi, for example, was a household name and even credited with playing a game-changing role in the Tory victory in the UK elections of 1979 with the famous “Labour isn’t working campaign”. Influence and power doesn’t come much bigger than playing King-maker in politics!


Gmail Finally Supports Responsive Design: Answers to 4 Burning Questions

Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like width, screen resolution and rotation. We’ll talk about the ramifications of this move in a second, but we should take a moment to recognize how wonderfully strange that initial announcement was.


How Mobile Has Changed the Way We Search, Based on 10+ Years of Eye-Tracking Studies

Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP. At SMX East 2016, he explored the ways the proliferation of mobile devices have deeply impacted user search behavior on both mobile and desktop searches.


You Don't Need a Big Budget to Do Neuroscience Marketing

Neuroscience is the study of the function of the nervous system and brain, and this includes fields such as psychology, psychiatry and physiology. Neuroscience marketing considers the findings and research generated by these areas to influence a customer’s buying decision. While this sounds sophisticated, it's not that difficult to understand and implement. All you need to do is to tap into your customer’s subconscious mind. Well, maybe that does sound complex, so here are some tips that can help simplify the process.


Google Tests Trending Searches and Instant Answers in Search Bar

Google has been spotted testing trending search results on mobile in the Chrome app. For some, visiting the Google homepage and tapping on the search bar will deliver a list of current trending searches. Those who have seen this test in action report Google displays up to 5 suggestions for trending searches. You may have read news similar to this before, with the difference being that the test was observed using the Google app.



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