Posts from January 2017

27

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: The Seven Qualities Authentic Organisations and Brands Share Do you ever get tired of trying to be real? Get disenchanted with trying to be authentic? That feeling of tension between what you believe you should be doing, and what is easy or comfortable? I get it all the time. Even kicking off this post there’s a t... more...

26

Jan

2017

  Do you ever get tired of trying to be real? Get disenchanted with trying to be authentic? That feeling of tension between what you believe you should be doing, and what is easy or comfortable? I get it all the time. Even kicking off this post there’s a tension. There’s the safe, easy, vanilla option. Create a simple, unchallenging piece. Five hundred words. All uncritical and evangelical about how good authenticity is. Good for oneself. Good for a business. All smug, and cosy and political... more...

Author: Matt Richards

Category: Blog Posts

25

Jan

2017

An introduction to the basics of Social Media and when is the optimum time to post to maximise engagement: If you have any questions on Social Media advertising please get in touch below. more...

Author: Kit Cox

Category: Blog Posts

20

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: 5 New Year’s Resolutions that TMP Magnet are Going to Live By in 2017 Be More Honest More Authenticity, Less Marketing Jargon, Zero Bullshit Avoid Sales Schmucks Avoid Extremes Avoid the Tale of the Cobbler’s Shoes http://www.tmpmagnet.co.uk/blog/2017/01/5-new-year-s-resolutions-that-tmp-magnet-are-going-to-live-b... more...

Author: Robert Scott

Category: Blog Posts

18

Jan

2017

Be More Honest There’s a conception (which is probably true in many cases) that agencies and marketing experts push ideas and campaigns onto clients for disingenuous or misguided reasons. Perhaps a media buy with the ad network which happens to give the agency kickbacks or preferential rates is a good idea, but that shouldn’t be the motivating factor for planning it. Similarly, when a client says ‘We want to do a campaign on Snapchat’, it can be easy and tempting to just go along with it, rat... more...

Author: Tim Waddington

Category: Blog Posts

13

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: The Birth of Large-Scale Crowd-Sourcing in New Product Development? Recently, we’ve noticed an interesting trend developing. Whilst everyone is still looking at 2017 Marketing predictions, breaking their new year’s resolutions, and nervously wondering what awaits the world after January 20th, a few CEOs of pretty... more...

Author: Robert Scott

Category: Blog Posts

11

Jan

2017

Recently, we’ve noticed an interesting trend developing. Whilst everyone is still looking at 2017 Marketing predictions, breaking their new year’s resolutions, and nervously wondering what awaits the world after January 20th, a few CEOs of pretty huge companies have been quietly gathering information from their audiences and implementing them into their product development. What’s been astonishing is that the use of a two-way medium (in this case Twitter) to directly take on points of view an... more...

Author: Tim Waddington

Category: Blog Posts

06

Jan

2017

Happy New Year and Happy Friday! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: It's 2017, and Here's Our Roundup of Predictions for the Marketing Industry Hello, and happy 2017. Apologies in advance if you were really hoping to read another agency point of view on what’s going to be paradigm-shifting, game-changing, mind-blowing and Rubicon-crossing, in our industry in 2017, but I’... more...

Author: Robert Scott

Category: Blog Posts

05

Jan

2017

Hello, and happy 2017. Apologies in advance if you were really hoping to read another agency point of view on what’s going to be paradigm-shifting, game-changing, mind-blowing and Rubicon-crossing, in our industry in 2017, but I’m afraid we think there’s already enough noise on the internet about that. We think that it roughly falls into 3 categories: Abstract, vague notions which make the ‘guru’ espousing them seem like some sort of prescient, futuristic, new clothes-wearing Emperor. Predic... more...

Author: Tim Waddington

Category: Blog Posts