Posts from February 2017

24

Feb

2017

We love getting inspired by our industry’s most insightful and interesting figures. This week, we’re taking a look at some of the sources of information, inspiration, knowledge and news that we love learning from. We’re taking a sideways look at the people that we most enjoy reading on Twitter. It’s impossible to grade these in any particular order from ‘best’ to ‘not quite outright best, but still really really good and in our top 15’, so we’re putting them in alphabetical order. the Ad Cont... more...

Author: Tim Waddington

Category: Blog Posts

24

Feb

2017

Happy Friday everyone! To help you gear down for the weekend we have compiled some of our favourite industry articles from this week: Google to Sunset Google Site Search by end of 2017 Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google Site Search is a paid product that lets you power your internal website’s search engine based on the Google search technology. Google charges based on monthly query volume for the product.... more...

Author: Robert Scott

Category: Blog Posts

17

Feb

2017

Why 'Stop Funding Hate' Shouldn't Be As Straightforward As That I read an interesting article in Marketing Week recently with the headline ‘Should advertisers ‘Stop Funding Hate’?’ https://www.marketingweek.com/2017/02/08/advertisers-stop-funding-hate/  and it got me thinking. Initially not about advertising, or brands, or media buying or any of the other topics contained within the article, but about those inverted commas. The article was specifically about the pressure group http://www.stop... more...

Author: Robert Scott

Category: Blog Posts

16

Feb

2017

I read an interesting article in Marketing Week recently with the headline ‘Should advertisers ‘Stop Funding Hate’?’ https://www.marketingweek.com/2017/02/08/advertisers-stop-funding-hate/  and it got me thinking. Initially not about advertising, or brands, or media buying or any of the other topics contained within the article, but about those inverted commas. The article was specifically about the pressure group http://www.stopfundinghate.org.uk/ but this group has actually seen relatively... more...

Author: Tim Waddington

Category: Blog Posts

10

Feb

2017

  Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: Influencer Marketing Looks BIG in 2017 - Some Words of Caution It was only a few years ago that ‘Influencer Marketing’ was the buzzword du jour at any advertising, media, marketing or technology conference or seminar that you were lucky enough to be attending. Once again, this makes perfect sense: The notion of... more...

Author: Robert Scott

Category: Blog Posts

08

Feb

2017

It was only a few years ago that ‘Influencer Marketing’ was the buzzword du jour at any advertising, media, marketing or technology conference or seminar that you were lucky enough to be attending. Once again, this makes perfect sense: The notion of people you like/respect/trust/admire ‘influencing’ you into making certain purchasing decisions, through brand endorsement. This is nothing new. In the 1950’s cigarette companies would tell us how many Doctors preferred their brand. In the 1960’s... more...

Author: Tim Waddington

Category: Blog Posts

03

Feb

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: Dancing to Kylie & Lunch in Italy... Key Ingredients in Strengthening Client Relationships As a Client Partner, probably the most fundamental aspect of my job is building strong, long-lasting relationships with my clients. Recently, I’ve been asked by a couple of less experienced members of the team what advic... more...

Author: Robert Scott

Category: Blog Posts

02

Feb

2017

As a Client Partner, probably the most fundamental aspect of my job is building strong, long-lasting relationships with my clients. Recently, I’ve been asked by a couple of less experienced members of the team what advice I can give them so that they can start building similar relationships with their client contacts. As it’s not something that I consciously think about doing, I was slightly perplexed by the question and had to force myself to deconstruct what a good “business relationship” i... more...

Author: Rupen Shah

Category: Blog Posts