Magnet's Weekly Roundup - Google to Sunset Google Site Search by end of 2017
Happy Friday everyone! To help you gear down for the weekend we have compiled some of our favourite industry articles from this week:
Google to Sunset Google Site Search by end of 2017
Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google Site Search is a paid product that lets you power your internal website’s search engine based on the Google search technology. Google charges based on monthly query volume for the product. Google said they are directing those consumers to either the ad-powered product named free custom search engine or the new cloud search product. Google will stop fully supporting the Google Site Search product by the fourth quarter of 2017.
Will my Organic Rankings Suffer if I Don’t Have a Blog?
A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar? When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month. Earned media is not so cut-and-dried. However, creating and developing blog content should be regarded as a long-term investment. And as any good financial advisor will tell you, it’s best to start saving early. There is evidence to suggest that investing in a blog today will pay dividends for years to come.
The 4 Truths of Programmatic Marketing
How has your communication planning changed over the last 10 years? How do you connect the tech and digital experience with your brand? Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology makes it easier to store, synthesize, then distill data into useful, sharable actions — well, that’s the theory anyway. Getting it right may be tough, but the tools certainly exist to make it easier.
3 Strategies to Nail Before You Launch Your Social-Media Campaign
When I talk to small-business owners, they often tell me they're “doing” social-media marketing. I’m always glad to hear this, but the way they describe their process reveals they're unfocused in their efforts. They haven't truly defined a social-media marketing campaign for their brand and company. Imagine a general sending his troops onto the battlefield willy-nilly, just striking out at whatever is close at hand. Generals who are serious about the stakes wage campaigns with clearly defined goals.
7 SEO Trends That Will Make You Perform Better
Staying ahead of upcoming SEO trends will help you plan, budget, strategize, and implement a successful online business. Our industry will continue to build on the buzz and technological advancements around how end users engage with your online content. With that said, let’s take a look at the seven most important SEO trends you should keep an eye on!