Posts from March 2017

10

Mar

2017

Waterstones has recently become an unlikely success story. The book retailer has recently reported a pre-tax profit of £9.8m in the year to 30 April 2016. This is ‘unlikely’ because the general trend for book retailers in the face of the Amazon behemoth and the rise of downloadable texts has been very much a downward one. However, this positive news has been somewhat tainted by a few small pockets of local consumer wrath in the quaint towns of Southwold, Rye  & Harpenden where Waterstones... more...

Author: Tim Waddington

Category: Blog Posts

03

Mar

2017

Happy Friday everyone! To help you gear down for the weekend we have two blogs from us at TMP Magnet and have compiled some of our favourite industry articles from this week: How Newsjacking Brands Covered the Oscars #envelopegate Fiasco Every so often an event occurs which seems to capture the ‘zeitgeist’. The heady combination of a pseudo-amusing occurrence, a particularly slow news day, and some sort of celebrity or showbiz involvement always seems to create the sort of social currency whi... more...

Author: Robert Scott

Category: Blog Posts

01

Mar

2017

Every so often an event occurs which seems to capture the ‘zeitgeist’. The heady combination of a pseudo-amusing occurrence, a particularly slow news day, and some sort of celebrity or showbiz involvement always seems to create the sort of social currency which blows up into an ‘OMG have you seen this?’ sharing spree. On Sunday night (or Monday morning in the UK) the 89th Academy awards gave the world another of these shock moments. A man gave another man the wrong envelope. A simple mistake.... more...

Author: Tim Waddington

Category: Blog Posts