Posts in the 'News' category

29

May

2015

Happy Friday! To help you gear down for the weekend we have compiled a collection of some of our favourite articles from this week: Treat mobile marketing like online dating - but avoid these 5 costly mistakes: Most marketers today are reimagining their strategies to attract, retain and engage a mobile-first audience. By now, however, most have realized that mobile marketing has many unique challenges, such as fragmented landscape, screen size, attention span, etc. With these obstacles (espec... more...

Author: Kit Cox

Category: News

22

May

2015

Happy Friday! To help you gear down for the weekend we have compiled 10 of our favourite articles from this week: The evolving role of content in the digital experience: As the content marketing landscape continues to evolve, the days of simply publishing and managing content are over. Content has become the center of the digital experience, providing marketers a huge opportunity and need to better understand the real role of content, how it's changing, and what they can do to break through t... more...

Author: Kit Cox

Category: News