The number one print and digital directory agency

• Yellow Pages
• Yell Online
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• Thomsonlocal

Yellow Pages

As a leading directories agency, TMPMAGNET typically find directories provide a lower CPA than direct mail or search. They are the moment-of-need source of business information – which means directory users are typically very close to the point of purchase.

With a 23million circulation, the Yellow Pages is the most widely used of the UK's three most commonly used directories. In the majority of cases, it's also the best performing.

The figures speak for themselves: 1.6 million people in the UK use the Yellow Pages every day¹. 66% of UK adults agree the Yellow Pages is the first directory they turn to for information on businesses².

At TMPMAGNET, we've seen directories perform very well as a local marketing channel. Yellow Pages might not be the most local of the Big Three, but their 104 book areas are still a very good way to reach consumers at a low CPA. 86% of those who found a company in the Yellow Pages said that company was within 10 miles of them¹. Many people seeking a business through Yellow Pages do so because they have a pressing need. A burst pipe, car breakdown, even a need for an optician to repair their glasses means they want to find someone local, quickly. Directories like Yellow Pages are a good point of purchase channel to drive sales from that moment of need.

It's clear that Yellow Pages is a good channel to drive business and consumer sales. On average, the directory is used 70 million times a year for business purposes¹. 93% of UK adults have a Yellow Pages at home, so it's no surprise the B2C market finds that this channel performs well.

TMPMAGNET tailors the choice of directory channel according to our client's objectives, but we nearly always include the Yellow Pages. How many calls you receive from your Yellow Pages advertising, and the conversion rate to sales, are other questions. Questions which require specialist media planning and understanding of the directories market if they're to be answered properly. Of course, that's exactly what you'll get from TMPMAGNET.

¹ Saville Rossiter-Base 2009-2010
² Saville Rossiter-Base 2009